What is a targeted promotion?

A targeted promotion is a tool to drive footfall and sales through omnichannel campaigns. It allows a venue to provide personalised offers to customers whilst reporting on channel attribution and ROI. 

How does this differ to a promotion currently available on me&u?

An offer available on me&u to all customers is called an “open promotion” which is a promotion type available on the me&u interface to all customers when they scan onto a beacon. It is usually a recurring promotion which is available through me&u and over the counter. A targeted promotion differs from an open promotion as a customer needs to claim the promotion via a campaign landing page and redeem the claimed offer in venue. The campaign landing page can be distributed via a URL link across multiple channels to promote a campaign and drive footfall into the venue. 

Do I need to download the me&u app to redeem a promotion?

No, targeted promotions through me&u is still app-less just like the ordering interface. This differentiates Engage from other customer engagement/Loyalty platforms as it seamlessly integrates with me&u order at table without an app.

What are the offer types available?

The targeted promotion offer types are discount basket, discount product, buy offer get offer and meal deal. This covers approximately 95% of offer types currently utilised in the hospitality industry.

Can I limit how and when a customer can use this offer?

Absolutely. The capabilities of a targeted promotion are very flexible. A venue can define whether the offer is available for unlimited redemptions, one time redemption only or a restricted number of redemptions, for example one per day. A venue can also specify redemption windows, for example available Monday to Thursday from 5-7pm. There can also be an issuance limit applied meaning restricting the amount of people who can claim a promotion, for example “The first 50 people to claim this offer will receive a free Aperol Spritz on arrival”. 

How am I able to track ROI per marketing channel?

Campaign metrics will be available through the me&u group operator portal under the Engage analytics tab. In this section you will be able to view the impressions, claims, redemptions and total transaction value per channel, per campaign. To track the channel attribution a venue will need to ensure they have added a UTM code to the end of the promotion URL.

What is a UTM code?

UTM codes are a simple but powerful way to get more insights into the success of marketing campaigns per channel. They give a clearer picture of which channels are driving the most value and ROI. By using UTM codes consistently, smarter marketing decisions can be made to optimise campaigns for better results. 

How do I create a UTM code?

A venue can define the name of any UTM code as long as the formatting is correct. After the promotion ID a question mark will need to be added, followed by s= before the channel source name. For example https://app.meandu.com/offer/v/demo-venue/13579865?s=instagram 

Why can't I claim an offer again if I have already done so?

An offer can only be claimed once. If a customer has already claimed an offer and tries to do so again, the landing page will state “Offer claimed and ready to use”. A venue however can define the redemption limit so an offer can be redeemed in venue multiple times, but the customer will still only need to claim the offer once.

Can I see the offers I've claimed when I'm out of a venue?

No. If a customer does have the me&u app, this will not show any offers claimed. The customer will only see the offer claimed if they tap onto a beacon in the applicable venue.

Will I see offers from another venue whilst I'm in a venue?

No. Offers will only show in the rewards page if applicable to the venue the customer is dining at.

The price of the product is not appearing as discounted?

The discount will not appear on the product whilst searching the menu to order. The discount will be added to the basket before payment is taken.

How do I add the discount to my order?

The offer discount is automatically added if the basket qualifies. There is no input needed from a customer.

I have two offers but only one is being added to the cart. Why not both?

Only one offer can be applied to the basket in a single transaction even if the basket qualifies for two offers. If there are multiple offers that qualify, the offer with the greatest discount to the basket will automatically be applied as the transaction offer. 

Can I choose the offer added to the cart?

No. An offer can be removed from the basket by a customer but an alternative offer can not be added instead. The offer with the greatest discount will automatically be applied to the basket.

The discount is not applying to the cart even though I have ordered the correct product. Why not?

The customer will need to make sure they order the exact product(s) which qualify for the promotion. It is important to check the conditions as the promotion title could be for example “Free Aperol Spritz", but the conditions may state “with any main meal ordered”. This means to qualify for the free Aperol Spritz, a main meal must also be ordered. It is also important a customer reviews the availability of the promotion. The offer might be available between a certain time window for example, Monday to Thursday 4-7pm, however the customer is trying to redeem the promotion at 8pm which won't qualify for the offer discount.

A customer has claimed a promotion although it isn't appearing in the rewards page. Why not?

When claiming a promotion, the customer is saving the offer to their me&u profile. When they are in the venue and trying to redeem the offer claimed, they will need to be logged into the same profile they claimed the offer from. This will generally automatically be the case if using the same phone to claim and redeem. If using a different phone however, the customer will need to select the profile button in the bottom right of the ordering interface and log in using the same details entered when saving the promotion.